Reputation Management Services
When it comes to the modern digital marketing landscape, individuals from across all walks of life, and multiple industries are able to use the internet in their favor, by carefully crafting and curating the narrative they want their brand to embody. While the internet has certainly been around for years, and companies like Google, Yelp business reviews, Review Shark and more, have been able to accrue years’ worth of great customer service reviews, amongst other customer reviews, including yelp business reviews and more. No matter what these reviews tell you, they are building blocks that make up the business’ online reputation, and together, they can leave both a good, as well as a bad reputation in the mouths of consumers.
Rarely if ever is there a business out there that doesn’t have the occasional issue(s) arise amongst, sometimes unruly, customers. In an ideal instance, a business out there that doesn’t see eye to eye with a consumer, would be able to settle things and come to find some kind of a resolution. The fact is that even when a negative review has been written, in many instances, depending on the platform in which it was written, you might now have the opportunity to respond to the review and allow the specific client, and others who will come across this review online, to understand where exactly you were coming from and where the mistake occurred from. The team at Review Shark employs a number of different reputation management tools, within their reputation management services.
This type ofreview tool can range from basic social media platforms and pages, to performing search engine optimization tricks. The important thing to understand is that while the internet has essentially made the world a much smaller place, this can drastically affect the impact of a single negative review. Because of the internet, the barriers from one customer to another are far smaller, and therefore one opinion can easily affect the opinion of another individual who might be reading a negative review online. When people take the time out to write a detailed review online, they generally want the products or services to be better and were disappointed their opinions were let down. However, when it comes to reputation management tools, displaying great customer service reviews – one important one is creating a clear, concise script, that gives you a fairly generic, yet thoughtful response text to almost any and all negative reviews you receive. While it might not work for all reviews, the fact is often, by owning up a mistake, giving the client valid reasoning for it to happen, and explaining in a detailed way, why it will not happen again, as well as the steps you are taking to correct such issues – can truly go a long way, and help you to minimize the monetary impact of one or two negative reviews.
For most businesses, the complete lack of proactive reputation management services, which would display great customer service reviews, leaves them in a position of a sitting duck. In these instances, generally, the only thing you have representing you online is your website and maybe a few mismanaged social media accounts. See, proper reputation management tools are vital for keeping your brand safe and preventing those looking to harm your brand from doing it easily – for instance, by using negative Yelp business reviews. The fact is that without this type of review tool, your brand and overall reputation is extremely open to attack – even in the face of actual news, that may just seemingly come off “badly” and may not actually be bad. This is why a company like Review Shark would use a series of social media pages, websites and microsites, and blogs to by drowning out any of the negative press and ensure that when searches might be performed for the brand or any owner, or executive who may be trending negatively, the social media pages, sites, blogs, and other review tool, are able to bare the brunt of the traffic and will help by drastically outranking the sites that may be displaying the bad stories. For more information about reputation management, or to learn about reputation management for yourself or your organization, be sure to contact Review Shark today.